Anahat Lalana, in Bengali it translates to an unhurt, unbeaten woman. The Lalana Campaign is a holistic menstrual hygiene awareness campaign, conducted by the Anahat NGO under the diligent supervision of the young IAS topper Ms Lakshmi Bhavya Tanneeru. She recognized the need to educate young adolescent girls about the various
aspects of menstruation and reproductive health. During the research and planning process, she realized how important it was to open the conversation to the teachers, mothers and other adults who are in constant touch with the girls and educate young boys as well.
It is a four-pronged campaign carefully constructed by the SDO of Arambagh, Ms. Tanneeru.
Educating young adolescent girls about menstruation hygiene, nutrition, and overall health through multiple sessions conducted in schools and colleges.
Training ASHA and Anganwadi workers so that they can further teach and spread awareness about the same among the adult women of rural areas.
Opening a Lalana Corner in every primary healthcare center and district hospitals in six blocks; where a trained healthcare professional and a senior nurse will always be present to answer any question or query the young women may have at any point in time regarding their menstruation and reproductive health.
The Lalana Campaign also talks about sustainable period. The fourth stage of this campaign trains Self Help Groups of the villages and the rural areas in making biodegradable cloth pads.